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Oki at the helm of the expedition ship, sailing toward the six islands at sunset

A cinematic documentary series Partnership Proposal 2026

ECSEL Challenge

From Zero to First Order

Oki and Flagson set out to build a real Algerian e-commerce business from nothing, using solutions found on the floor of ECSEL Expo 2026. Six challenges, one real journey, one measurable goal: the first delivered order.

Access shared privately with selected sponsors only.

  • 6Islands to conquer
  • 7Crew seats
  • 1Real first order

The Six‑Islands Journey

A real business journey. Six key stages. One epic series.

Every island is one practical problem a new e-commerce business must solve. Oki unlocks an island only when the problem is solved in the real world, on camera.

  1. Island 1: Product ResearchThe Lookout Lighthouse

    Find what is worth selling

    Oki climbs the lighthouse and scans the expo floor for a product worth selling: real demand, healthy margins and a supplier who can deliver.

    • Winning products
    • Market validation
    • Supplier research
    • Real opportunities

    Natural partners Market research, wholesale, sourcing platforms

  2. Island 2: Fulfillment & LogisticsThe Harbour Depot

    Store it, pack it, ship it

    A product is only real once it can be stored, packed and shipped. Flagson follows the parcel from the warehouse to the customer’s door.

    • Suppliers & sourcing
    • Stock & packaging
    • Shipping & delivery
    • Cost optimization

    Natural partners Logistics, couriers, packaging, warehousing

  3. Island 3: Storefront & Landing PageThe Market Hall

    Open the doors online

    The crew opens the doors online: a store, a landing page and a checkout that turns visitors into buyers.

    • Store setup
    • Landing page design
    • User experience
    • Traffic & conversion

    Natural partners E-commerce platforms, web agencies, hosting

  4. Island 4: Content & Brand BuildingThe Beacon Tower

    Make people care

    Nobody buys from a store they have never heard of. The beacon is lit with video, storytelling and the first ads.

    • Video production
    • Storytelling
    • Short-form content
    • Ads & audience growth

    Natural partners Media, advertising, creator tools, telecom

  5. Island 5: Payments & OperationsThe Counting House

    Run it like a business

    Payments, order tracking and customer care: the quiet machinery that makes a shop trustworthy.

    • Payment integration
    • Order management
    • CRM & automation
    • Customer support

    Natural partners Payments, banking, CRM, customer support

  6. Island 6: Launch & First OrderThe Treasure Summit

    The treasure

    The campaign goes live and the chest opens on the first real, delivered order, filmed as it happens.

    • Campaign launch
    • Real customer orders
    • Analytics & results
    • What's next?

    Natural partners Every crew member shares this moment

How the Series Works

A blend of reality, storytelling and exploration

Real business. Real people. A unique character. A new kind of documentary.

Real Documentary

Real places. Real people. Real stories.

Field discussion with exhibitors at the ECSEL Expo 2026 logistics stand
  • Field interviews & partner visits
  • Real business challenges
  • Authentic, unscripted moments

Oki World

A unique character. A clear perspective.

Oki sketching a plan by lamplight in his study
  • Complex ideas made simple
  • Visual storytelling
  • Business made fun and accessible

Hybrid Exploration

Where reality meets imagination.

Flagson pointing out a logistics solution to Oki on the expo floor
  • Educational and entertaining
  • Real solutions, actionable insights
  • Cinematic for every audience

Who It Serves

Education that feels like an adventure

Built for an Algerian audience looking for practical, trustworthy business content.

  • Aspiring Entrepreneurs

    How to make the first informed steps toward e-commerce.

  • Small Business Owners

    Discover tools that make operations more effective.

  • Tech & Startup Community

    Meet local builders and understand their solutions.

  • Curious Digital Audiences

    Follow the challenge, setbacks and real outcomes.

Content Package Preview

A glimpse into the journey. Real episodes. Real moments.

  • 26 episodes planned
  • Documentary
  • Oki World
  • Multiple partner integrations
  1. Chapter 1 still: Product ResearchChapter 1

    Product Research

    Arrival at SAFEX, Hall de la Concorde. The hunt for a product worth selling begins.

  2. Chapter 2 still: Fulfillment & LogisticsChapter 2

    Fulfillment & Logistics

    Suppliers, stock and delivery: how a parcel actually reaches a customer in Algeria.

  3. Chapter 3 still: Storefront & Landing PageChapter 3

    Storefront & Landing Page

    Meeting the local builders whose tools put the store online.

  4. Chapter 4 still: Content & Brand BuildingChapter 4

    Content & Brand Building

    Taking the story out of the expo and into the city to build an audience.

  5. Chapter 5 still: Payments & OperationsChapter 5

    Payments & Operations

    Founders and operators, unscripted, on getting paid and running orders.

  6. Chapter 6 still: Launch & First OrderChapter 6

    Launch & First Order

    The treasure chest opens. Revealed at the finale.

Primary channels: Facebook & Instagram Reels, TikTok and other agreed creator platforms.

Partnership Value

Real visibility. Real impact. Lasting value.

  • Product Integration

    Your product or service is used and tested in real scenarios, in the field.

  • Founder / Company Story

    Share your vision and your journey, and what makes your brand different.

  • Sponsor-Selected Themes

    Episode topics and angles chosen to match your goals and target audience.

  • Paid Distribution

    16% of your sponsorship goes straight into promoting your content.

  • Reusable Assets

    High-quality video and photo assets you can use on your own channels.

  • Analytics Reporting

    A clear performance report after each campaign and at series level.

  • Real-World Demonstration

    Your solution shown in action with real people, in real environments.

Assemble the Crew

Choose your sponsorship position. Be part of the journey.

“More than sponsorship. A seat on the ship.”

Oki is assembling his crew: 3 Legends · 2 Navigators · 2 Explorers

Highest impact

Legend

Own the spotlight.

700,000 DA3 seats

For industry leaders who want to be at the heart of the expedition and shape its story.

  • 6 dedicated videos
  • 16% paid distribution
  • Analytics report
  • Premium partner status
  • Product showcase in the field
  • Founder / company story
  • 4 sponsor-selected themes
Claim a Legend seat

Navigator

Tell your story.

350,000 DA2 seats

For established brands ready to tell a deeper story and grow their visibility.

  • 3 dedicated videos
  • 16% paid distribution
  • Analytics report
  • Enhanced partner visibility
  • Practical solution showcase
  • Sponsor-selected themes
Claim a Navigator seat

Explorer

Be discovered.

150,000 DA2 seats

For growing businesses ready to be discovered through an original media project.

  • 1 dedicated video
  • 16% paid distribution
  • Analytics report
  • Entry partnership
  • Discovery video
  • Main-series placement
Claim an Explorer seat

All partnership content is agreed in advance. Paid integrations are disclosed; documentary findings stay editorially independent.

Production Readiness

A fully prepared series. A clear investment plan.

Total production envelope

3,100,000DA

Two-month production envelope, including durable filming equipment and project-specific expenses.

  • Gears & Accessories

    711,900 DA 23%

    360° and gimbal cameras, wireless mics, storage, power

  • Software & AI

    778,100 DA 25%

    AI generation credits, editing suite, music licensing

  • Production & Operations

    1,610,000 DA 52%

    Direction, design and editing team, travel, advertising

The adventure is ready

Join the Expedition.

Let's create something meaningful together.

Six challenges. One real experiment. An Algerian business story worth following. Take a seat on the ship and help bring real stories, real opportunities and real impact to life.

Same horizon. Bigger opportunities.

Request a private discussion

Sent via WhatsApp to the ECSEL Challenge team only.

This access is shared privately with invited partners only.